Austin American Statesman says "Ruby James is one to watch out for"- Austin 360 Review
CD reviews: Ruby James makes heartbreak sound so good, it hurts
It's hard to not wonder about this album title, specifically for the time reference it contains. That's because "now" almost certainly wasn't talking about the time over the course of about three years when Ruby James poured a whole lot of heartbreak and longing onto tape to make this collection. Honestly, from the sound of these tunes it's a small miracle the Austinite can still crack the smiles she does on the album's liner notes. Just take a look at some opening lines: "Something's gone wrong" (the title track), "Your dirty don't work" ("The Moon Turns In"), "It's getting harder" ("Angel Eyes"), "Is there something I can give you that is missing in your eyes?" ("The Predictable Kind"), "It's a terrible lie that we're living, but living without you ain't worth living at all" ("Until You Come Home").
All that would make for a deluxe bummer of an album were it not for the fact that James' weary and smoky voice is a perfect match for such laments. A heap of credit goes also to producer Charlie Sexton for framing these songs in appropriate surroundings — radio pop, touches of jazz, an occasional dirge — to make James' songwriting as inviting as it is.
— Chad Swiatecki